Hope Ladder Campaign
Vimeo Link:http://www.vimeo.com/9887104
Software: Illustrator, After effect
Duration:1:45
Hope Ladder campaign
(Client:Korea Childhood Leukemia Foundation)
Korea Childhood Leukemia Foundation wanted to promote their new Hope Ladder campaign (Health, Hope, Happiness). As it is a new campaign, they would like to explain what they do for the children struggling with cancer.
"H" connects and becomes a big endless ladder and takes floral characters symbolizing children having Leukemia, to Hope ladder campaign.
FINANCIAL support ladder
- medical expenses/ blood donor card/ new housing
EMOTIONAL support ladder
-psychotherapy/ supporting wig/ scholarship
INFORMATION Support ladder
-Counseling/ education about childhood Leukemia
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